Valocity Apps
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Marketing Package

Marketing that compounds

From first install to a thriving business. We stay with you long after launch.

Full-funnel marketing for funded founders and operators: app store optimisation, app specific marketing systems, paid ads brand scaling, all run by senior growth operators who’ve scaled products from launch to millions of users.

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Direct with our Founder & CEO

Monthly retainerNo hourly billing — your exact rate is revealed free on your strategy call.

Growth analytics dashboard showing rising installs, revenue and retention metrics
  • 30 days To first growth experiments live
  • 100% Senior growth operators
  • 0 Juniors on your account
  • 1 Founder on every call

We run marketing that acquires, activates, and retains.

Every Valocity retainer runs on the same senior growth operators and the same unit-economics discipline, whether you’re chasing your first thousand installs or your next million in revenue. We optimise for the number that moves your raise, not the one that looks good in a screenshot through our app specific marketing systems.

We’re the team most likely to find the channel that actually pays back, and to build the growth engine your board will still be funding a year later.

What We Do

Our growth marketing services

Five stages, one senior growth pod. The people who set the strategy are the people who run the campaigns, because growth dies in the handoff between strategist and executor.

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App Specific Marketing Systems

Most apps fail because nobody knows they exist. We build the full growth engine. An organic content roadmap that ranks and feeds your funnel, a UGC system that turns creators into a steady pipeline of authentic content, and paid acquisition built around how apps actually grow. Spend tied to installs and revenue, not vanity clicks.

Deliverables: Keyword and topic-cluster map with a 90-day content calendar, creator sourcing playbook and briefing templates, and a paid scaling roadmap with install-to-revenue tracking and target cost-per-install.

Paid Advertisement Campaigns

We win the channels that compound for free. App store optimisation, technical and content SEO, and the metadata, pages, and reviews that turn intent into installs long after the campaign ends.

Deliverables: Campaign architecture across Meta / Google / TikTok, creative production & testing, and budget pacing to a target CAC.

Growth Audit and Strategy

Before a dollar of spend, we map your funnel, unit economics, and the channels most likely to pay back. A focused audit turns guesswork into a prioritised growth plan with clear targets.

Deliverables: Funnel & analytics audit, channel-fit analysis, and a 90-day growth roadmap.

App Refinement & Retention

Acquisition is wasted if users churn. We design onboarding, email and push flows, and re-engagement that turn first-time installs into activated, paying, returning customers.

Deliverables: Onboarding & activation flows, email/push/SMS lifecycle, churn-recovery campaigns, and retention cohort tracking.

Analytics, Refinement and Monitoring

Marketing doesn’t end at launch. We instrument the funnel, report against the numbers that matter, and run a fortnightly experiment loop so spend gets sharper every month, not noisier.

Deliverables: Attribution & dashboard setup, weekly performance reporting, experiment backlog, and monthly strategy reviews.

Why Valocity

What makes our growth marketing different?

Impressions are the floor, not the finish line. Here’s what you get with a senior Valocity growth pod that you won’t get from a freelancer or a channel-siloed agency.

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Most agencies optimise for impressions and send you a deck. We optimise for the metric that funds your next round (CAC, payback, retention) and run it like operators who’ve carried a number before, not a content calendar.

  • Senior-only growth operators

    Every operator on your account has scaled products at venture-backed companies. No juniors learning on your ad budget, no offshore handoffs, no account manager who’s never run a campaign.

  • 1 of 1 No other app agency in Australia does this

    App Specific Marketing Systems

    Most apps fail because nobody knows they exist. We build the full engine. Organic content that ranks and feeds your funnel, UGC that turns creators into a steady pipeline of authentic content, and paid acquisition tied to installs and revenue, not vanity clicks.

  • Built around You

    We start from your CAC, payback, and LTV, not a trend. Every dollar of spend earns its place by moving acquisition, activation or retention, and we can show you the math.

  • Transparent commercials, no lock-in

    Flat monthly retainer, ad spend kept separate and yours, and month-to-month after the minimum. No hidden media markups, no held-hostage accounts, and you own every login from day one.

Frequently asked questions of growth marketing

Real questions founders ask us before booking. If yours isn’t here, bring it to the Founder Call.

First experiments are live within 30 days. Paid channels can show early signal in weeks; ASO, SEO, and lifecycle compound over 2 to 4 months. Anyone promising overnight scale is buying vanity clicks, not payback.

It depends on tier and channel scope — plus your ad spend, which stays separate and in your accounts. Your exact, fixed monthly quote is revealed free on your strategy session, once we’ve scoped the work together. No long lock-ins and no media markups.

100% senior, onshore. No juniors hidden on the account, and no offshore handoffs. The operators in your kickoff are the people running your campaigns every week.

We report against shared targets every week, so you see exactly what’s working long before a quarter is gone. If a channel isn’t paying back, we say so, kill it, and reallocate. You’re month-to-month after the minimum for that reason.

Ad spend is always separate from the retainer and paid straight from your own accounts, so you keep full control and full transparency. We never mark up media or hold the budget. The retainer is for the strategy, execution, and creative.

ASO, SEO, paid (Meta, Google, TikTok, Apple Search Ads), lifecycle (email, push, SMS), and CRO. We don’t spread thin, we start with the two or three channels most likely to pay back for you, then expand as they prove out.

Yes. Embedding alongside an in-house team is our standard mode for scaling clients. We plug into your stack, rituals, and reporting and lift the channels you don’t have senior depth in, rather than duplicating what works.

Just a short initial minimum (3 to 6 months) so the work has time to compound, then it’s month-to-month with 30 days’ notice. New scope becomes an explicit change order, so there are no grey-area surprises on either side.

You do, from day one. Every ad account, analytics property, creative file, and audience is yours and stays yours if we ever part ways. A pre-signed NDA is available before we start if you need it.

Still have questions? Bring them to the Founder Call.

Turn spend into compounding growth.

Book a Founder Call. We’ll walk through your funnel, channels, and unit economics. You’ll know whether the next step is a paid retainer or not. Free, by manual approval. No agency boilerplate.

Book a free consultation
  • Free · no obligation
  • 45 min with the senior team
  • A scoped growth plan & fixed quote — yours to keep