Pricing
No bait-and-switch price tags, no padded estimates. Three productised tiers per service tell you exactly what’s included and what isn’t — then we lock your real scope and a fixed quote together on a free 1:1 strategy call with the founder.
Direct with the founder
See pricing for
Showing tiers for Custom Apps. Three tiers below. Pick the closest fit — we lock final scope on the Founder Call.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 8-12 weeks
For pre-launch founders shipping their MVP.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 12-16 weeks
For scaling startups shipping a real v1 or v2.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 16-24 weeks
For regulated industries + enterprise procurement.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 4-6 weeks
For brand and lead-gen sites built by founders who care.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 8-12 weeks
For SaaS, dashboards, and B2B web products.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 10-14 weeks
For DTC brands moving off default Shopify.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 14 days
For Shopify stores, content sites, and simple web apps.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 14-21 days
For SaaS and brands wanting more native features.
Your investment Revealed free on your strategy call Free 1:1 · no obligation
Timeline 21-28 days
For teams wanting fully-native screens, not a webview.
All tiers include: senior-only team, transparent pricing, founder-led engagement, and full code and account handoff at launch.
★ Growth attach-ons · optional
Most apps die in the 90 days after launch — not from bugs, but from silence. Attach a Growth package to any tier above and we stay in the trenches: shipping the design system, the campaigns, and the retention experiments that turn “live” into “loved.”
Add-ons attach to any build tier on the Founder Call. Bundle one, both, or skip them — pricing is transparent and never retainered. 5% off when paired with a build, billed monthly with a 60-day exit.
Attach 01 · Launch & grow
Most agencies stop at deployment. We stop at retention. Your app gets a launch plan, paid acquisition, lifecycle email, ASO, and a weekly retention review — run by the same senior team that built it.
Why founders attach this
Pairs best with: The Launchpad, The Full Stack, or any Website→App tier launching to a cold audience.
Add Marketing to my buildAttach 02 · Design & UX/UI
Audits, design systems, full product design, and conversion redesigns. Bring your app from “shipped” to “considered.” Built on a Figma library you own — so future feature work ships in days, not weeks.
Why founders attach this
Pairs best with: Any V2 rebuild, a Website→App that needs native polish, or a Custom App targeting design-led categories.
Add Design to my buildPricing FAQ
We get the same ten questions on every Founder Call. Here are the answers in writing, so you can decide before booking.
Yes. 30 minutes, no fee. The trade-off: every request is manually reviewed and approved within 24 hours — we don’t self-book directly. If we’re not a fit, you’ll hear that quickly and honestly.
Often, yes — by adjusting scope, not by discounting senior work. If a package is bigger than you need, we’ll point you to the right-sized one on the call. What we don’t do is discount theatre on full-scope projects.
Because an honest number depends on your real scope — screens, integrations, compliance, timeline. Rather than a padded guess or a bait price, we lock your exact, fixed quote together on a free strategy call. No surprises later.
A fixed one. After your strategy call you receive a written, fixed-price scope — one number, in writing, before you commit. No hourly drift, no moving target.
Rarely. Only on large, multi-quarter engagements, only with founders we’ve worked with before, and only as a hybrid (cash + equity, never pure equity). Don’t structure your pitch around it.
The build is fixed-price and the 3-month bug warranty is included. After that you choose: pay-as-you-go changes at a senior hourly rate, or a monthly growth/maintenance retainer — both quoted on your call. Most clients move to a retainer.
Standard structure: 40% deposit on signing, 30% at mid-build milestone, 30% at launch. We do not net-60 or net-90. If your procurement requires longer terms, that’s an Enterprise-tier conversation.
Because the scope is tight and the process is productised. We’re not building a new product — we’re wrapping your existing one with native features. Senior team, smaller scope, 14-day cycle. Cheaper to deliver = cheaper to buy.
Yes — explicitly. Many clients start with a Wedge build to get App Store presence fast, then upgrade to a full Custom App build a year later when they need deeper native features. The Wedge is the on-ramp.
AUD throughout. We invoice in AUD. International clients (US, UK, EU) pay in their currency at the spot rate on contract day, locked for the engagement.
// Question not on the list? Bring it to the Founder Call.
Last call before you go
Book a Founder Call. We’ll walk through your scope, integration surface, and timeline. You’ll know whether the next step is a paid engagement — or not. Free, by manual approval. No agency boilerplate.