Valocity Apps
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Service · Marketing

Launch, Market
& Monetise.

Most agencies stop at deployment. We stop at retention.

A retainer-based growth service for apps and websites we’ve built, or apps and websites you already own. Positioning, launch sequencing, paid acquisition, ASO, conversion experiments, retention loops. All measured, all reported weekly.

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With our Founder & CEO

Valocity marketing team planning an app launch and growth campaign
  • 3 layers Launch · Market · Monetise. Pick your scope
  • Monthly retainer Quoted free on your strategy call · no hourly billing
  • Weekly Reporting cadence, you see what we see
  • No lock-in 30-day notice to cancel after minimum term

Why this isn’t just another marketing agency

We built it. So we know how to grow it.

  1. 01

    Product-marketing integration

    Our marketing team has the engineers on Slack. When a paid campaign needs a new landing page variant, it ships in 48 hours, not 2 weeks. When an experiment needs in-product instrumentation, the dev team adds it next sprint. Most marketing agencies don’t have that lever.

  2. 02

    We don’t outsource the strategy

    You don’t get handed to a junior account manager. Strategy is set with our Head of Marketing on a fortnightly cadence with the founder. Tactical execution runs underneath.

  3. 03

    Channels chosen on data, not preference

    We don’t do “social media management” because we like Instagram. We pick channels based on where your users actually are and what your unit economics support. For some clients that’s SEO + content. For others it’s Meta + TikTok. For B2B it’s LinkedIn + outbound. We pick what works.

  4. 04

    Productised, fixed-price retainers

    You pay a flat monthly fee for a scoped outcome. Not hourly. Not “plus media spend.” The media spend is yours, paid directly to the platforms. No agency markup, no opaque billing.

The Stack

Four layers. Pick where you are.

Most clients start with Launch, expand to Market, and add Monetise once the unit economics are clear. You can also enter at any layer.

  1. Pre-Launch Positioning

    Week −8 to −1

    Positioning workshop, messaging hierarchy, landing page, waitlist mechanic, founder content sequence, launch list build (cold + warm).

    Outcome Waitlist of 1,000 to 5,000 qualified prospects by launch day, depending on category.

  2. Launch Window

    Week −1 to +4

    PR outreach, App Store Optimisation, paid acquisition setup (Meta, Google, TikTok depending on category), day-1 user funnel instrumentation, daily ops cadence for the first 30 days.

    Outcome First 1,000 to 10,000 users acquired, day-1 retention measured, attribution dashboard live.

  3. Market (ongoing acquisition)

    Month +2 onwards

    Paid acquisition operations across chosen channels, content + SEO program, partner / affiliate development, conversion rate optimisation on landing pages, email sequence engineering.

    Outcome CAC stabilised, channel mix optimised, payback period measured, scaling decisions data-driven.

  4. Monetise (retention + revenue ops)

    Month +4 onwards

    Pricing experiments, paywall optimisation, in-app upsell flows, retention loops (notifications, lifecycle email, in-product nudges), churn prediction, customer lifecycle mapping.

    Outcome LTV up, churn down, gross margin expansion measured monthly.

Pricing

Three retainers. One outcome model.

The Operator tier is most common. The Launch tier exists so we can start fast. The Full Stack tier exists for businesses where retention is the metric that matters.

The Launch

Monthly retainer Your rate, revealed free on your strategy call

90 days minimum term

Layers 1 + 2 only. Pre-Launch Positioning + Launch Window. Get to the first 1,000 users; learn the channel mix.

  • Positioning workshop & messaging hierarchy
  • Launch landing page + waitlist mechanic
  • PR outreach + App Store Optimisation
  • Paid acquisition setup (Meta · Google · TikTok)
  • Day-1 attribution dashboard
  • Daily ops cadence for 30 days post-launch
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Most Common

The Operator

Monthly retainer Your rate, revealed free on your strategy call

6 months minimum term

Layers 1 + 2 + 3. Adds ongoing Market operations. Scale on proven product-market fit.

  • Everything in The Launch
  • Paid acquisition operations, ongoing
  • Content + SEO program
  • Partner / affiliate development
  • CRO on landing pages & funnels
  • Email + lifecycle sequence engineering
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The Full Stack

Monthly retainer Your rate, revealed free on your strategy call

12 months minimum term

All four layers. Adds Monetise. For businesses where retention is the metric that matters.

  • Everything in The Operator
  • Pricing & paywall experiments
  • In-app upsell flows
  • Retention loops (push, lifecycle email, nudges)
  • Churn prediction & cohort analysis
  • Monthly LTV / margin expansion report
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Included in every tier

  • Weekly written report, every Monday
  • Fortnightly strategy call with Head of Marketing + founder
  • Slack channel access, async questions answered same-day
  • Full dashboard access, you see what we see
  • Media spend paid directly by you, no markup
  • 30-day notice to cancel after minimum term

Not included · paid separately

  • Media spend, paid directly to Meta / Google / TikTok
  • Influencer fees, paid by you directly
  • A standalone PR retainer, separate quote if you want it
  • Production costs (video, photography), separate quote

Attach to any build

Most of our clients attach Marketing to their build engagement.

When we build your app or website, we know its conversion mechanics from the inside. We know what to A/B test first, where the leakage points are, which features actually drive retention. A marketing team brought in fresh has to discover all of that. We start on day one with the knowledge baked in.

Build engagement Recommended marketing tier Why
Custom Apps (V1) The Launch Monthly retainer · 90 days Get to the first 1,000 users; learn channel mix.
Custom Apps (V2) The Operator Monthly retainer · 6 months Scale on proven product-market fit.
Custom Websites The Operator Monthly retainer · 6 months SEO + paid acquisition is the long game.
Website → App The Launch Monthly retainer · 90 days Convert existing web traffic to app installs.

Marketing · Case Studies

Marketing case studies coming soon.

We share unpublished marketing engagements under NDA on the Founder Call. Public case studies will appear here as clients approve publication.

Ask for an unpublished case on the call

Marketing · FAQ

Questions every founder asks us before retaining marketing.

Yes. About 30% of our Marketing engagements are for apps and websites we didn’t build. We take 2 to 3 weeks longer to ramp because we have to learn the product cold. Pricing is the same.

Meta (Facebook + Instagram), Google Ads (search + display + YouTube), TikTok, Apple Search Ads, LinkedIn for B2B, SEO + content for organic, email + lifecycle, and partnerships / affiliate. We don’t do influencer-only campaigns or pure PR.

Yes, and we’re used to this. We audit the current setup in week 1, document what’s salvageable, propose a 30 / 60 / 90 day rebuild plan. Common: ad accounts are usable, attribution is broken, landing pages are bad. We fix in that order.

We commit to operational outcomes (campaigns live, reports delivered, experiments run). We don’t guarantee revenue outcomes, and anyone who does is lying. What we DO commit to: if at 90 days the operational outcomes aren’t hit, you cancel without notice penalty. We have skin in the game.

Every client has a documented operating system: weekly written report, fortnightly call with founder + Head of Marketing, dashboard access. You see the work. If we’re slacking, you’ll see it in the dashboard before you see it in the metrics.

Yes, with a hiring fee equivalent to 25% of the role’s first-year salary. We’d rather lose a team member to a great client than lose the client. Most of our team has been with us 3+ years, so they’re not actively looking, but it happens.

App Development Partner Founders Trust

Founders come to us to launch and grow what we built, then stay for the next round. Here’s what a few of them say about working with a senior, in-house team.

“They sequenced our launch end to end and we hit the App Store with a real waitlist behind us. The team that built the app was the team growing it.”

Esme C.
Founder
★★★★★

“Our CAC was guesswork before. Within two months the channel mix was clear and the payback period was something we could actually plan against.”

Kofi A.
CEO
★★★★★

“A flat monthly fee, the media spend paid straight to the platforms, no markup. After agencies that hid everything, the transparency was the selling point.”

Vera L.
Managing Director
★★★★★

“Because they had the engineers on Slack, a new landing page variant shipped in two days, not two weeks. No other agency could move like that.”

Marlon W.
CMO
★★★★★

“Their retention work moved the numbers that matter: churn down, LTV up, and a monthly report that actually explained why.”

Priscila G.
Founder
★★★★★

“They took over a broken setup from a previous agency, fixed the attribution first, and had us scaling again inside 90 days.”

Hassan D.
COO
★★★★☆

“A weekly written report every Monday and a fortnightly call with the founder. We always knew what was running and what it returned.”

Romy K.
Founder
★★★★★

“We attached marketing to our build and they started on day one with the conversion mechanics already in hand. A couple of experiments ran late, but the results held.”

Bo N.
CEO
★★★★☆

Last call before you go

Ship the app you’ve been describing. In 12 weeks.

Book a Founder Call. We’ll walk through your scope, integration surface, and timeline. You’ll know whether the next step is a paid engagement — or not. Free, by manual approval. No agency boilerplate.

Book a free consultation
  • Free · no obligation
  • 45 min with the senior team
  • A scoped roadmap & fixed quote — yours to keep